Over the past year, Google has rolled out an astounding number of updates. Google aims to weed out black hat SEO tactics and improve SERPs by emphasizing quality content, optimal page speeds, and mobile SEO; How does this align with your SEO strategies for 2023? Let’s have a look at best SEO practices and ensure your business goals are achieved.
Today most people find information about things they need in their routine life by searching online, using Google. It means that businesses that take place on the first page of search engines get the lion's share of this search traffic; these businesses have made sure to have an effective SEO strategy to remain on the first page of SERPs and attract more traffic, which might later turn into a conversion rate. If you are finding a way to consistently drive free traffic to your website, ZealousWeb's SEO packages are the best bet for you!
Before diving into the technicalities of SEO, let's understand what SEO is and why it is critical for your business. If you plan to prioritize increasing your website's search visibility, we have put together a few essential aspects to get you through 2023 and have your site sailing through the SERPs for the future.
What is SEO?
Search Engine Optimization, known as SEO, is the process of earning traffic from Google - not through paid ads - but organically. It is a coveted spot on a search results page that you have worked hard to achieve by optimizing the content on your website.
SEO is a primary tool in your marketing toolbox. However, you must follow specific guidelines and best practices to create content so that search engines understand how you would like to rank!
Please remember that Google ranks web pages and not websites. Display targeted keywords relevant to your website as prominently as possible. In short, you have to be intentional about what you want to drive to your website with the help of Google.
Three Key Factors of SEO
There are three primary techniques of SEO -
Technical SEO
It relates to your website's load speed, mobile friendliness, and how smoothly Google crawls it. The slow-loading site will rank low irrespective of other significant SEO tactics.
On page SEO
On-page SEO generally comes across our mind when we think of SEO! It includes researching keywords, creating high-quality content, and optimizing page elements such as title tags, alt tags, and keywords volume.
Off-page SEO
It strengthens your website's reputation and authority. In an off-page search optimization, you can have other sites backlink to your content.
These three factors sum up all your local SEO endeavors. On-page optimization gets more attention, but if you are wondering why your pages rank differently than you would like them to run, you need to dig deeper into off-page and technical SEO. You must combine all three to reach the top of Google's search engine results.
Why Is SEO Important For Your Website Ranking?
Bigger and Better Traffic
SEO is the most significant source of traffic for all websites. According to GrowthBadger, search engines account for 60% of all website traffic; Google drives eight times more traffic than all search engines. However, focusing on SEO does not mean anything if you are not on the first page of search results. It will allow you to have the most significant website traffic source.
A study by Brafton shows that 95% of searchers only go up to the first page of the search result Google. Consequently, 65% of searchers click on the first five results on the first page. If you appear on the top results, you can have a vast chunk of this traffic, which will help drive them to your website.
SEO brings more effective traffic to your site than paid ads on Google. As per Zero Limit Web, 71% of clicks happen on organic results on the first page of search results, whereas less than 3% go to paid ads.
It is not only about driving traffic; it is about having the correct type of traffic to your site - people who are interested in what you offer and are more likely to buy it.
Other forms of marking push the information about your business and products to your consumers, whether they are interested or not! While SEO is a form of inbound marketing. It is understandable from the beginning that the prospect is interested in what you have to offer.
A report by HubSpot reveals that 59% of marketers believe that the inbound method is the best quality leads. So with SEO, you are not just getting the traffic, but you are getting better traffic.
Light On Pocket
SEO is an economical solution for your site to appear on the first page of the search engine results page and get significant traffic. It can save you money, which you can utilize in other critical business areas. SEO practices such as improved browser experience, high-quality content, optimization of content, and others are done at a cost-effective price at ZealousWeb.
However, SEO is a time-consuming process. All the practices included in SEO packages, such as optimizing on-page factors or keyword research, will require you to invest your time. So, hiring a professional SEO agency to optimize your website is the best solution.
Long-Term Return on Investment
SEO may take time to show results, but it shows long-lasting results. When you implement PPC services to drive traffic to your website, you may experience a spike in traffic within a short time. But the traffic will immediately fall once you stop paying for the campaign.
On the contrary, SEO is a single piece of high-quality content that can optimize the right keywords, and traffic will continue to drive even after years. With several such pieces of optimized content, your site will enjoy tons of traffic for a very long time with no additional effort from you.
Boosts Your Authority and Credibility
With SEO, internet users trust the results provided by Google. Hence, with you appearing on the first page of a search engine, they believe your site offers authentic, credible, relevant, and high-quality products. Therefore, they are more likely to trust your work.
Ranking high on search engines requires you to create excellent quality content that resonates with the users. Consistency in creating and publishing such content solve your online marketing problems and result in more credible output with boosted authority.
Improved User Experience
SEO packages are more focused on site visitors and less on search engines. The factors used to rank your site higher on the search engine can also affect user experience, such as -
Quality of your content
Website load speed
Website design
Mobile-friendliness
Authenticity of Content
Implement SEO practices to provide a good user experience and your website rankings. It will result in more traffic, an increased conversion rate, and more sales.
Conclusion
The information in this blog will get you started on your quest for better SEO in 2023. After reading this, you might think of doing SEO on your own, but you may need to hire ZealousWeb’s SEO packages to help you reach the next level.
Our experts provide you the correct SEO techniques for your business and maintain a higher ranking of your business on search engines. Their profound experience in solving unsolved problems will make your site SEO friendly.
Contact us to discuss your SEO needs. Our team will contact you soon!
FAQs
What SEO Goals should you set for 2023?
Not all businesses have similar SEO needs. It will help if you aim for a strong and well-rounded balance between all verticals of good SEO for maximum results. However, if you want to achieve specific results in 2023, please consider the following -
Increase your organic traffic by a certain percentage. Evaluate last year's MoM growth and increase 5 to 10 percent MoM in 2023.
Set a goal for your keywords position.
Increase direct response marketing and boost your rankings.
What SEO tools do I need?
Many SEO tools are available for digital marketing; some focus on only keyword research or link building, while others cover all aspects of SEO research. Based on our experience, SEMrush is the best SEO tool for your business.
Whether you want to audit your site, perform keyword research, analyze your competitor's strategies or conduct a backlinks audit, SEMrush does it all for you.
What SEO ranking factors should I optimize?
There are around 200 SEO ranking factors; ideally, it would help if you try to optimize them to get quick results. However, some ranking factors are more vital compared to others. Here are the ten most important ranking factors that you cannot ignore -
Site crawlability
Page load speed
Mobile friendly website
Site security
High-quality content
Use of targeted keywords
User experience
Backlinks
On-page optimization, such as title tags, meta descriptions, etc.
